• Research into online (since 2004) and offline (since 1983) social systems
• Advising clients on how to optimize their social media and marketing efforts (80 implementations as of Dec 2011 in educational, non-profit, public health, regional and business sectors) and
• 1000+ interviews with people who've had positive ROI (their income greatly exceeded their spend) from social campaigns

NextStage Sociality Gauge's sole purpose is to determine if the person(s) taking on the social media/marketing task are the correct, best people to pilot and guide a social media/marketing effort.

The NextStage Client Prospector creates a psychological, behavioral, motivational profile ({C,B/e,M} matrix) of you based on your visits to all sites running our technology (we're in over 70 countries at present and many of our installations only update us every month so if we don't have you yet, chances are we will) and matches that against the {C,B/e,M} matrix of all businesses in our system.

The result is a match of businesses where You, not your product, offering, service, et cetera, are most likely to succeed. As sales and marketing is all about human-human interaction, knowing where you will be welcomed is a good thing, yes?

The NextStage Client Prospector creates a psychological, behavioral, motivational profile ({C,B/e,M} matrix) of you based on your visits to all sites running our technology (we're in over 70 countries at present and many of our installations only update us every month so if we don't have you yet, chances are we will) and matches that against the {C,B/e,M} matrix of all businesses in our system.

The result is a match of businesses where You, not your product, offering, service, et cetera, are most likely to succeed. As sales and marketing is all about human-human interaction, knowing where you will be welcomed is a good thing, yes?

The NextStage Client Prospector creates a psychological, behavioral, motivational profile ({C,B/e,M} matrix) of you based on your visits to all sites running our technology (we're in over 70 countries at present and many of our installations only update us every month so if we don't have you yet, chances are we will) and matches that against the {C,B/e,M} matrix of all businesses in our system.

The result is a match of businesses where You, not your product, offering, service, et cetera, are most likely to succeed. As sales and marketing is all about human-human interaction, knowing where you will be welcomed is a good thing, yes?

I mean, it is a marketing metric, right?

Political humor, regardless of its age or era, reveals what the populace believes true about those in authority. In modern lingo, it reveals sentiment. Wandering minstrels praised the king in his court and reviled him at the fringes of the empire. Court jesters were the only ones able to directly mock the crown. Whether they survived the joke was another matter entirely.

NextStage started receiving political cartoons and jokes since shortly after this blog's launch. Here we share what we've received to date along with some commentary. Cartoons and text are shared pretty much in the order we received them. Remember that these were unsolicited and came in "over the transom", hence reveal are the mood of the populace. Similar concerns are affecting people regardless of political affiliations.

As marketers and advertisers, we only stand to lose. Advancements in neuromarketing and analytics are making great strides to give those very same consumers truly personalized digital experience across all mediums. We envision experiences that put their needs before those of brands and actually improve lives.

If there was ever a time to fight ignorance, it's now. Join us for a heated debate over this brewing topic.

Visitors

• Think it's good
• Believe it's good
• Feel it's good
• Are neutral
• Think it's bad
• Believe it's bad
• Feel it's bad

History

There's a bit of history behind that tool, some of which is documented in How Do You Define 'Love'?. In a nutshell, several years back a personals site asked if we could produce a tool that would determine if people would fall in lust. They called it "love” and when we talked with them at length their greater interest was lust.

Yes, well, that was my first thought. My second thought, once I listened to the pitch was, "Oh, you mean a server farm? You thought a marketing, jingoish name would make it more attractive?" This is one of the problems with having gray in your hair, you've been around long enough to know there's nothing new under the sun, just new wrapping for a new generation.

Imagine yourself sitting in a mall watching people walking past and making highly accurate decisions about how each person shops, decides what to buy, what kinds of things trigger their interest, etc., and you get an idea of how NSSM works.

Except it's probably lots more accurate in its decisions because ET doesn't have any human prejudices to get in the way of making accurate conclusions.

NextStage SampleMatch is a upgrade of our InFocus Reports tool. SampleMatch helps you

• Understand your audience
• Determine key cognitive, motivational and behavioral factors for your audience (their {C,B/e,M} matrix)
• Design for your audience's cognitive, behavioral/effective and motivational triggers

If your company is using personae, you should be using NextStage's SampleMatch

• To learn if the personae you're using are valid and
• How to market to those personae better

Well, it turns out what we offered then we still offer now, then it was free, now it's for pay (just letting you know ahead of time, although we believe it's pretty inexpensive) -- You can learn how the world (or select parts of it) thinks now for only US$39.99/run.

Ten years ago nobody was interested. Now they are. Perhaps there's more interest in learning how the world -- or at least different regions of it -- think now. Or at least how the world was thinking in the last twenty-four hours (because that's how often the tool updates).

Take responsibility for your actions.
When you make a mistake and before anybody else knows the mistake has been made, raise your hand and say loud enough for others to hear you, "That one's mine. I did that. ..."

But we must ask, is he genuinely sorry for the gaff or are consumers simply being duped again?

• Everyone should be voted out of office
• Legislators are only interested in the debt situation to the extent that they can act without getting blamed for anything
• No matter what they do, it won't work
• Raising the debt ceiling isn't the same as asking for a higher credit limit on your credit cards because people don't raise their credit limit in order to borrow money to pay off their credit card debt, which is what the government is doing
• (And a true universal regardless of any other considerations) Raising the debt ceiling is irrelevant if we don't stop spending more than we earn

It's worth noting that the last item above often is closely followed by "And xxxx them if they think they're going to raise my taxes to do it!" One fellow, enjoying an ice cream cone at one of our favorite icecreameries located in Amherst, NH, was very eloquent in describing why things will get worse for different groups, specifically armed forces, welfare, medicare and medicaid recipients, retirees, students, ... The list was quite extensive and none of them will be paid, receive their benefits, get their medicine, meet their tuition bills, ... Mail won't be delivered, border crossings will be unguarded and you get the gest.

His post got me to thinking about how some candidates would fare if their campaign sites were resumes and we really were hiring them for a specific job. I mean, we are hiring them in a very real sense. That's what elections are, the US's HR department deciding which of several candidates (literally) gets the job. We can also fire them via recalls, re-elections, impeachment, voting them out of office, ... and the common people need some uncommonly horrific things to happen to them individually before any but the least of these to take place.

I know, you're shocked to learn that NextStage has a specific tool to determine if someone is job-worthy or not, The NextStage Resume Rater.

Here the websites of Michele Bachmann, Barack Obama, Sarah Palin, Ron Paul and Mitt Romney are analyzed as if they were resumes and we, the people, had to hire them for the job of US President.

To recap: NextStage demonstrated the ability to determine who would partner with whom in 2004 (see Reading Virtual Minds), the question was moot in 2008 and we're taking a look again here in 2011.

One of our NextStageologists asked if Newt Gingrich's staff quitting en masse showed up on his Newt Gingrich 2012 site. That question is pretty much a "Through the Ages" question we answer here.

We took our previous Changes by the hour to www_newt_org_newt-direct (morning and afternoonET, Friday, 4 Mar 11) post, analyzed a snapshot of Newt Gingrich 2012 taken about 4:36pmET, Thursday, 6 June 2011 (the day the story came out, I think) and analyzed Newt Gingrich 2012 today, Monday, 13 June 2011 at 11:30amET to determine if there were recognizable shifts and there were a few, so let's have at it.

This time we're using NextStage's Compatibility Gauge (NSCG), a tool being used by clients to help them create online communities for testing purposes, populating work and study groups, determining who'll be good incoming management for existing teams, etc. We're hoping that tool will become public in a few months and are premiering it here because it's nice to see who'll get along with whom, don't you think?

Here we analyze Mitt Romney's Mitt Romney for President homepage.

In any case, we analyzed Sarah Palin's Official Pac Homepage and present our findings here.

An example of a study with enough basis to provide reliable results to me is The Longevity Project. It's an eighty - that's "8" "0" - year study of what contributes to a long, happy life.

First, neither were quick decisions. One client has been working at being fired for well over a year...no, as I think about it, both have been working at it for well over a year. One client was obvious, the other less so. In both cases NextStage talked things over internally and with our Advisors before making any decisions.

From Yahoo's launch in 1995 to that first 'tweet' from Twitter in 2006, social networks have launched a continuous communications revolution. Where does it go from here, if anywhere? What will be the next significant web application that comes along the social media space and captivates the whole world? Join our panel of technology experts, futurists, authors and academics as they discuss what's next for social networking.

In any case, here we analyze the three above noted sites to present the many faces of Ron Paul.

I hope you enjoy.

Learn more about the Annenberg Center's history and work.

Ever willing to please, here is a comparison of the two speeches using the standard NextStage Political Analyzer benchmarks.

But these same tools also indicated this fellow was harried, hurried, distracted, frazzled, frustrated, ... all symptoms of information overload.

In short, this fellow wasn't responding to my offer per se, he was responding to everything going on around him and I got in the way. There was more information coming at him (lots more than my email) than he could comfortably integrate and it got dangerous (he lashed out).

The special effects, the costumes, the this, the that, ...

The fact that humans and non-humans could talk and understand each other.

Ugh?

Here's how some of the tricks work: ...

However, no individual can achieve anything in elected office unless they believe certain things about themselves because without those core, personal and identifying beliefs they will not have the intellectual power, the charisma, the social awareness and sensitivity, the negotiation skills or the creativity necessary for success in public office.

In this case, Tim Pawlenty:

However, no individual can achieve anything in elected office unless they believe certain things about themselves because without those core, personal and identifying beliefs they will not have the intellectual power, the charisma, the social awareness and sensitivity, the negotiation skills or the creativity necessary for success in public office.

In this case, Tim Pawlenty:

However, no individual can achieve anything in elected office unless they believe certain things about themselves because without those core, personal and identifying beliefs they will not have the intellectual power, the charisma, the social awareness and sensitivity, the negotiation skills or the creativity necessary for success in public office.

In this case, Mitt Romney...

The political season, that is, and we here at NextStage have a long history (going back to 2004) of knowing more about the candidates than they want you to know we know about them. You can read some of the background on this in Reading Virtual Minds V1: Science and History or BizMediaScience's Political archive.

Originally FindMeFaster CEO Matt Van Wagner suggested we use our tools to analyze and post political campaigns back in the 2003-4 cycle. We posted on who said what and where they said it every day. It was a blog before people really knew what a blog was and we got great reviews, ...

Everyone except the wonderful women I had the pleasure of lunching with late last week. A good size group of them, ages from late thirties to middle fifties, all either business owners or executives in business, mixed ethnic backgrounds although predominantly white.

• When and how to use images versus text in menu systems
• Cost effective ways to place Influencers into social media

• Clearly actionable website design suggestions
• Based entirely on visitors interaction with your site
• And does so without collecting any personally identifiable data

Here's where you find out. This full day seminar provides some basic tools for learning how people are thinking and how to make use of the way they think to achieve your goals. The seminar requires individual participation and all NextStage trainers ensure a safe environment for learning these techniques.

You can get a taste of this training by reading Reading Virtual Minds Volume I: Science and History.

Because beauty is culturally defined, certain physiognomies and physiologies drive different non-conscious emotional responses within cultural groups and cross-culturally. Extreme examples are labeled "prejudice", "bigotry", "sex appeal", and all are used extensively in advertising and marketing. Perhaps their greatest and longest running use is to create stereotyped characters in mass media.

Knowing what produces positive and negative emotional valences -- desirability, worthiness, beauty, attractiveness, horror, disgust, rejection, conceit -- within specific audiences is valuable information for marketers creating integrated campaigns. An image of a man and woman talking causes non-conscious positive and negative cultural biases to be applied to the image and any associated content. If the image is a video with a sound track, cultural values dictate acceptable male and female vocal registers to produce desired responses in viewers.

In a single cultural environment with little to no integrated marketing, using cultural stereotypes was often all that was required to create successful cross-channel content in the past. The emergence of integrated marketing -- wherein the audience is deluged by a 360 near-continuous information stream from any number of simultaneous channels -- requires modern marketers to understand where koinophologic boundaries lie.

Koinophologic boundaries take the shape of simple questions that this study demonstrates can be answered scientifically. How much of a smile is enough of a smile? How wide a nose is too much nose? Can ears be too big to sell cars within a specific cultural audiences? Does age play a factor in both the creative and interpretive process?

This paper reports on a 2010 study undertaken to determine how koinophology might serve marketers. It is hoped that this and future studies will determine if faces and bodies translate into marketing dollars, and if physiognomic and physiologic elements can be optimized for specific marketing responses.

There's a section in the newsletter entitled "I've known you for over five years and I still don't know what you do." I respond to someone who made that comment to me a while back. Such comments give me a chuckle. They're usually made by people who need to pigeonhole things, to put a bullseye on ability or something like that.

What do I mean by real blog numbers? Why, those that interest me, of course. And if you're a blogger, they might interest you as well.

She sent me a list of questions in order to prepare for the upcoming interview and I found them fascinating. Those who've already read Reading Virtual Minds may understand that questions are usually more important than the answers, especially in communications because the questions reveal a great deal about the mind of the quester.

And as I know from emails, skypes and a wonderful Twittucopia I took part in yesterday with Dr. Nora Barnes' UMD social marketing students, people find me curious, hence I'm sharing both the questions and answers with you, dear readers, for our mutual enlightenment.

Long ago and far away (at least in internet time) I worked for a government agency and was assigned a task that was suppose to be minimal and nominal. I'm pretty sure I was assigned this task so that I would stay out of people's hair for a while.

Anyway, I was asked to write up a brief report -- not more than 10-15 pages -- about the future of food supplies across the globe for the next fifty years.

First, you must appreciate that only a government agency would think such a task could be covered in 10-15 pages.

So it was with this research. My chuckles came from a friend's one line commentary, used as the title to this post.

(You can get a taste of Modality Engineering at I'm the Intersection of Four Statements)

For one thing, the overwhelming majority of users are hiring people rather than job seekers. We also learned what this majority audience wanted to learn about candidates.

Long story short, we modified the NextStage Resume Rater Tool to better respond to what the bulk of the audience wanted. Specifically: ...

What we've come to recognize is that the formula for putting together an engaged, productive team is pretty much the same regardless of what business you're in and what the team is required to do; there are specifics that apply throughout the "getting things done" spectrum.

"Just as genes are the blueprint for the exact proteins that make hair and other facial features that make each of us physically unique, these conceptual primitives make each of us cognitively unique. Understanding the conceptual primitives allows ET to go beyond what a person might 'want' (e.g. Google guided search) to what will resonate with that person, offering serendipitous discovery for deeper meaning making."

"With {NextStage Sentiment Analysis} and other NextStage tools, it is sufficient here to say that there may be actual ways to measure transitory meaning of event instances and deeper feelings of meaning in near real-time ways that does not rely on traditional response surveys."

"By monitoring and analyzing the actions and communications of a person interacting with information, ET discerns that person's 'state of mind' and what meaning making is occurring though media and other stimuli."

I mentioned in those posts that NextStage has a tool that some companies use to screen applicant resumes and people who've read Reading Virtual Minds Volume I: Science and History know that we eat our own dogfood here, meaning we use our own tools to determine if someone will be a good fit here or not. So far so good.

Job seekers can now make use of that tool and NextStage's patented Evolution Technology via the NextStage ResumeRater tool.

NextStage's ResumeRater tool is being used by several companies and professional headhunter agencies. The feedback is good and we've already made a few modifications (based on user comments) since we introduced it earlier this month -- applicant's can now see how well they'll do in an HR screening.

I'm sure I could put more links in that paragraph if I worked at it.

Anyway, as preparation for our event, FutureM asked us to answer some questions, which Frank and I did. Reading our responses I thought they'd make good blog fodder and provide some insight (symphonetic or otherwise) into what we'll be presenting and our take on things. If nothing else, the questions we chose to answer and how we answered demonstrates this session is going to be killer!

Well, that last part isn't exactly true. It has more to do with knowing how to catch specific eyes.

Marketing stopped being about buying time and placement on recognized channels when TV, radio and print stopped being the consumer's primary information sources. Right now the only people who "sit and watch" TV are seniors. Seniors TXT their grandchildren with what they read in the newspaper so should your marketing buy target some kind of rimshot?

Marketing is about time and placement in the mind, in the brain, it's about placing your brand so deep in memory and understanding, it's about haloes of trust and social acceptance -- what's called "Brand-Mind Placement" -- that consumers have no choice but to think about your brand when they think "purchase". Attendees will learn how to create optimal brand-mind placement by a recognized researcher, leader, author and patent holder in the fields of neuromarketing and neurobranding, and a specialist in online qualitative research and social media with over 20 years of marketing and business development experience.

Key takeaways:

• Colors that Cause Action
• Placement that Causes Positive Response
• How to Play God, How to Play the Devil, and When to Play Which
• GoodBye to A/B Testing and Why
• GoodBye to Panel Research and Why
• GoodBye to Eye-Tracking and Why

• "I've been amazed by the depth of insight PersonaScope provides, and I've gotten people across our organization, from Marketing to IT, hooked on it."
• "After studying the results of an A/B test, we couldn't come up with an actionable explanation of the extreme difference between A and B version conversions and bounce rates. A quick pass through the NextStage BlueSky meter made it clear - the B version was brimming with BlueSky. The B version failed because people didn't believe it! So much speculation time could have been saved if I had used NextStage BlueSky sooner!"
• "Thanks to NextStage's GenderPersuader Tool we know why our audience is so male dominated. Now we know what to do about it."

NextStage tools and technology are being used in some 50 countries worldwide and companies are continually approaching us to develop specialized tools for their purposes.

Join the LinkedIn Friends of NextStage group or befriend us on Facebook to find out what NextStage is all about.

• will be helpful in their job
• can work in or requires a group environment to be successful
• requires supervision
• is reliable
• is trustworthy
• is competent
• has confidence in their abilities
• HR Specific - Is Green Pile or Red Pile
• Applicant Specific - Whether or not the resume will get noticed

In addition, NextStage Resume Rater determines where the applicant's resume stands as far as the average resume rated thus far.

The NextStage Resume Rater Tool has been in use since 2001, was publicly demonstrated in 2005 and refined at the request of executives from a large job site that begins with "M". The current version is based on conversations with several hundred HR, headhunter, and job search professionals who described their ability to look at a resume and know intuitively whether or not the applicant was "going to work out or not". Analysis of these conversations isolated the seven factors currently determined by the tool.

And we are all aware that an education has nothing to do with ability, intelligence, knowledge, wisdom, ..., yes?

I recently heard "...that is supposed to be the purpose of a stimulus package, give a push in the back to those afraid to financially commit." and it tickled me in so many ways.

The Stimulus Package was targeted more towards male-dominated jobs (construction and manufacturing are the common examples) than to female-dominated jobs (education and health care are the common examples). There were reasons for this having to do with necessary upgrades to infrastructure, the fact that the recession hit male-dominated jobs in greater numbers than female-dominated jobs.

I almost sound like pundit, yes?

First, an agenda is a kind of contract without getting lawyers involved, what's known as a social contract. Social contracts have been around since cavepeople. The function of a social contract is quite simple; it establishes a mutual understanding for keeping things smooth and easy.

In this case, lessons learned from a long-ex girlfriend, Liz, hence The Liz Effect.

What We Do: NextStage has been studying how people respond to information -- be it online, mobile, print, small or bigvid, music, voice, banner or instore -- regardless of channel since the early 1990s. We've written and published business, scientific and consumer papers on the single versus multi-channel marketing, gender and cultural marketing, targeted communications, social, viral and WOM, along with business and science presentations on how and why people respond to creative the way they do.

Pricing/Rates: All research is priced on a per project basis. Project pricing includes final presentation by the research team and a multi-page report. Opinion pieces and projects involving data-mining the NextStage KnowledgeSystem generally cost US$1,000/diem plus t&e, including final report and presentation (if required). Contact NextStage directly (603 791 4925) for information on utilizing our Research Team and expertise.

Headlines that cause action make use of Push and Pull writing. Masters of the art know how to draw their audience into one topic ("Pull") and away from others ("Push"). Most often Push and Pull writing happens without people knowing it. They write some content or copy and their own thoughts color content, copy, headlines, teasers, ... instead of writing to pull readers and visitors in, they might be pushing them away. What's important is not that you Pull or Push, but that you know when to use either or both to achieve your goals. This class provides the tools to apply the science to the art you already have.

This full day class is effectively a training in the psychology of "Push/Pull" followed by rapid fire, RoundRobin sessions, first with the instructor (be ready to laugh) then class wide (be ready to work) with participants learning to think in push/pull terms. Elements of this class were the basis for Headlines that Attact Attention

NextStage is becoming known for its less than two day "request to implementation" tool modification turnaround.

Still waiting for your current tool provider to live up to their claims? Maybe it's time to work with tools that do what they claim and a provider that actually understands how their tools work.

Contact NextStage to learn what's in the queue and how you can take part.

The Confidence metric is the same as found in NextStage's Sentiment Analysis Tool. The BlueSky metric is from NextStage's BlueSky Meter.

Just an FYI, folks. Advanced Single Run costs US$39.99, Advanced Corporate Single Run costs US$499.99 and those prices will either stay the same or increase at the end of August 2010. Now's the time to use NextStage Sentiment Analysis Basic (US$9.99 for a single run) and Intermediate (US$19.99 for a single run) if you want a taste before they go away.

What I will demonstrate, though, is a recent use of it (and keeping everything anonymous, of course).

The response? "This is so accurate..."

Loving it!

NextStage's Evolution Technology calls for human help whenever it encounters something new, unique, or out of its normal experience. Reading Virtual Minds Vol. 1: Science and History readers know our technology does this because I've documented it in that book.

This time our system alerted me about a specific Confidence value (from the Intermediate Sentiment Analysis Report) that was a little askew compared to other values it had determined, so I sent an email to the user who'd run the report and offered to go over it with them so we both could learn what that Confidence value applied to.

That's all, really. Nothing much else to say about it. Just letting you know. YIPPEE!

Ah...you didn't count your enemies before they hatched.

If you've read any of the Reading Virtual Minds material, our blogs, the research papers, played with Evolution Technology in any of its forms, taken part in trainings or presentations, then you know enough to fasten your seatbelts before joining this group.

Kind of like Susan and my wedding vows, "...all I can promise is change..."

Here's where you find out. This full day seminar provides some basic tools for learning how people are thinking and how to make use of the way they think to achieve your goals. The seminar requires individual participation and all NextStage trainers ensure a safe environment for learning these techniques.

You can get a taste of this training by reading Reading Virtual Minds Volume I: Science and History.

There are reasons for this. People who've heard my presentations on male and female buying behaviors know that women are great strategic investors, men are better tactically.

I wrote a series (see links below) on some NextStage research regarding how people could use their email signatures for social media purposes.

I wrote that post because several times a month someone contacts me regarding something in my email signature -- and it's a long signature file -- to tell me they followed a link, need some help, would like to schedule a consultation, want to get involved in our programs, ...

Using your send glands really pays, if you know how to use them.

This post is going to be about things being not quite but close to and in a way will follow the tone of The High Cost of Cancelling WorkOutWorld Membership. It's going to be about the long loong loooooong road to NextStage's new interface, one that will be going across all our sites in the coming months.

And it begins better than a year ago. I think two years ago at this point... (just looked it up. Yep, two years ago at this point...)]]> http://www.bizmediascience.com/2010/06/a_sentiment_analysis_of_alex_t.html Tue, 15 Jun 2010 13:35:00 -0400 I read Alex Todd's The Trust Extender: Enlarge the circle of trust by empowering stakeholders to trust and reciprocate trust and was very impressed by it. My curiosity turned into my using some NextStage tools to analyze it so that I could get back to Alex with any suggestions for revising it or making future postings more actionable/readable/acceptable.

I shared the initial analysis with Alex and he asked me to share it, hence this comment/post/discussion thread.]]> http://knowledgeshop.nextstagevolution.com/papersconsumer.cfm#NSECRSRTMVAAB Mon, 14 Jun 2010 15:00:00 -0400 Overview: This paper deals with interface design issues in general and specifically with redesigning an interface such that both existing visitors and users and new visitors and users increase their loyalty to the brand. While some of the concepts demonstrated here can be applied to reBranding efforts, reBranding is not the focus of this paper.

ReDesign is not ReBranding. At best redesign is one step on the path towards successful reBranding and one that is usually overlooked due to many usability and design professionals being trained in "brick&mortar" mindsets. Even the most recent marketing classes overlook real-world learnings about online migration (between old and new interfaces).

This paper explains the concepts and provides some examples of redesign (web site interfaces) towards the goal of maximizing visitor acceptance and branding.

Naturally you want to provide value to your clients and you don't want to go broke doing it. Also, you're seeing how much is being spent on some sentiment analysis tools and are a little confused because most of them don't seem to offer very much or work that well. As one of our clients confided to me, a big vendor told them not to waste time on that vendor's sentiment analysis tool because it didn't work that well.

You can learn more about the NextStage BlueSky Meter in the NextStage KnowledgeShop.

NextStage PersonaScope is the NextStage Sentiment Analysis Advanced Author-Audience Report section on steroids. It provides a richly detailed analysis of the author-audience {C,B/e,M} matrix. (how they think, make decisions, what motivates them to act, etc.) and was created at the suggestion of NextStage Sentiment Analysis beta tester Jennifer Day and SaveTheChildren's Adam Laughlin.

You can learn more about the NextStage PersonaScope in the NextStage KnowledgeShop.